My Name Is Kalam

Brand Autopsies

Famous brands don't usually die from one bad decision. They die from a string of them that nobody questioned at the time. Each autopsy looks at what really went wrong, and what marketers can take from it.

Nokia brand autopsy
Brand Autopsies

Nokia Brand Autopsy: What Really Killed Nokia's Phone Empire?

In 2007 Nokia sold about 40% of the world's phones. By 2013 it sold the whole business to Microsoft. Everyone blames the iPhone, but it wasn't that simple.

 Netscape brand autopsy
Brand Autopsies

Netscape Brand Autopsy: What Really Killed Netscape?

Netscape owned roughly 90% of the web in 1995 and sold to AOL for $4.2 billion in 1998. Microsoft gets the blame. The real killer was much closer to home.

Also see: Marketing Case Studies and Marketing Frameworks.